Simplifying the customer experience to grow the business The customer experience—good or bad—is a near-direct reflection of the quality of an organization’s lead-tocash processes. The more integrated an organization’s processes are, the more cohesive and positive the customer experience will be across the buyer lifecycle. But managing these processes often requires multiple business applications or services—10 or more, according to Gartner.1 Trying to orchestrate these applications to effectively nurture interest, configure quotes, capture and fulfill orders, process invoices and payment, and provide post-sale support and renewal (among many other operations) can be daunting and costly.
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