Airwallex partnered with Statista to survey cross-border eCommerce shoppers, defined as anyone who has shopped internationally in the last 12 months through any type of online shop, such as marketplaces or directly from a merchant’s website. The survey included 1,000 respondents from each of the following countries: Singapore, Malaysia, and Indonesia, and was completed in January 2025. Our goal was to understand how shoppers in Southeast Asia (SEA) purchase when buying online from another country. Our survey participants come from diverse backgrounds and age ranges, representing a typical sample of shoppers within the region.
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