The typical buyer’s journey seems simple, starting with an interest in a product or service. Then, the buyer weighs options to find the right fit, decides to make a purchase, and hopefully becomes a loyal, valuable customer. But CX leaders know what’s behind the scenes making all of that happen: an organization’s lead-to-cash process.
Unify your lead-to-cash cycle to simplify work and delight customers
The more well connected an organization’s lead-to-cash process, the more robust its CX will be across the lifecycle. Yet managing these processes often requires multiple business applications or services—10 or more, according to Gartner.
This complex lead-to-cash path often spans many software solutions, too, and leaves organizations with various challenges, including:
• Complicated offerings: Variability of products and services spurs a need for multiple workflows to manage processes, which drives up costs.
• Siloed departments and systems: Several separate systems often support the lead-to-cash lifecycle, each solving a specific department’s needs but lacking cohesion.
• High customer expectations: Customers expect personalization, convenience, and consistency—at all points in the process.