The rise of omnichannel shopping reshaped retail. Customers are equally at home online and in stores while buying more on average than their peers who prefer a single approach.1 They’re tech-savvy by nature, making them especially open to new experiences and hungry for innovation.2 They’re also reachable via more channels than any other digital and physical cohort; the more channels they use, the more they tend to spend.3 And on top of all that, the transformative impact of a changing economy and changing experience expectations are placing more pressure on retailers to stand out in the crowded landscape and succeed while customers continue to expect ease and flexibility while browsing, speed at checkout, and reliability when it comes to delivery. In the rapidly evolving landscape of the digitalized global supply chain, customers continue to demand fast and complimentary shipping services. Retailers who manage their own supply chain struggle to meet these expectations due to labor shortages of drivers and field technicians. Simultaneously, the economic downturn challenges responsible businesses to focus on increased profitability while they continue searching for ways to reduce their carbon footprint.